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Under criticism that its ads are misleading, Pfizer said Monday that it would cancel a long-running advertising campaign using the artificial heart pioneer Robert Jarvik as a spokesman for its cholesterol drug Lipitor. Dr. Robert Jarvik Lipitor Ad FEB. 6, Dr. Robert Jarvik. In the ads, Lipitor is endorsed by the well-known American scientist Robert Jarvik – who invented the artificial heart. Wearing a white coat. Lipitor Ad Campaign Heads Downstream. Pfizer's campaign for Lipitor featuring Robert Jarvik was certainly attention-getting. The ads featured bold images.
Lipitor ad - you tellPfizer is hoping that the new campaign will preserve Lipitor's market share. Curr Alzheimer Res. Please upgrade your browser. A long-simmering dispute over assigning credit for the artificial heart boiled over again during a conference last December at the University of Utah. The new advertisements for Lipitor focus more on ordinary life, showing a heart attack survivor living thanks to Lipitor. J Pharmacol Exp Ther. Statins and cognitive functioning in the elderly: a population-based study. Choose from cars, safety, health, and more! See next articles.
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